Thinking of getting engaged? Have you started perusing the internet? Are you lost and confused yet?

I find it unfortunate that the internet is the first stop when shopping for an engagement ring. I understand that in today’s day and age, it is the way to go when “researching” something you are planning on investing in. Geeze, I do it myself! But when it comes to buying a diamond ring, the internet can be your worst nightmare and should be the last place you look. Here are some reasons why.

First of all, everyone will sell you a price tag. What I mean by that is the diamond dealers on the internet know you want the best stone for the best price, so they will make sure their prices are the best, regardless of what the stone actually looks like. You might wonder, “How can they do that when I only look at stones with certificates and certain criteria?”. The answer is simple. Although the stones you look at may come with reports and certifications, 3 out of the 4 characteristics in the 4C’s (cut, colour, clarity, carat) are subjective. The only one that isn’t is carat, the actual weight of the stone. All other characteristics leave a lot of room for interpretation and that can get you in trouble since you will not get to see the stone in reality before purchasing it. Even if you get a GIA report with the stone, because there is room for interpretation when it comes to colour, clarity and cut, two stones with the same report will not look the same. This also explains the difference in price.

All diamonds and everything that is created in nature is one of a kind, like a snowflake. Price can not be determined by simply comparing diamond reports. Internet sites do not invest in diamonds or see the stones they list. Often the stone is shipped directly to the customer, from another supplier, without it being examined.

Well graded diamonds are hard to find. They are sold by diamond manufacturers directly to their clients. The harder to sell diamonds, and those with particular inferiorities, are sold on consumer-friendly internet sites.

The beauty of a diamond is in its cut. Not many sites offer Excellent or Ideal cut diamonds., Also, the only way to really see if you are buying a beautiful stone is to see it with your own eyes. Dealing with knowledgeable people, such as gemmologists, is a sure way to buy a diamond that will meet all your expectations. Personally, when I buy a diamond for a client, I source out the best stone that fits my clients’ budget and I look at it before my client gets to see it. If I don’t like what I see based on my experience as a GIA Diamond Grader, I send it back and find another. I want my client to own the most beautiful diamond possible.

In conclusion, don’t be fooled by the low prices on internet sites. You always get what you pay for when it comes to buying a diamond.